
Now that we’re all grown up, she is still passing on lots of valuable lessons. She works for the popular blog, “Yummy Mummy” and is quite knowledgeable about the business side of running a blog. She is always going on about Search Engine Optimization (SEO), and how important it is for my blog. SEO is the practice of improving and promoting a web site in order to increase the number of visitors the site receives from search engines.
She explained that the title of your blog posts is of utmost importance. Beginning the post title with a number assists in making the post’s content more actionable. It also reassures those readers, whose attention span matches that of a gnat, that they can scan through your list post quickly if needed. My sister also emphasized the need to use exciting adjectives that promise audacious results.
As I was writing this post, I thought about some of her tips and tried to put them into action. “Seven mind blowing ways to roast winter squash.” Or, “Four essential steps to cutting squash without hacking off your finger.” (On that note, check out this very helpful video on cutting winter squash) Somehow, they just seemed too sensationalist, and not really very “me.” However, I do promise you a delicious squash salad, that while perhaps not exactly mind blowing, will make dinner time at your house a very happy place to be.
The produce bins were overflowing with a myriad of winter squash. Unable to decide what to get, I excitedly filled my cart with about 35 pounds of assorted varieties. As the cashier was ringing me through, her curiosity got the best of her. She just had to know what I was going to do with all these squash. When I told her I was going to take their picture she looked at me like I was a bit crazy. And yes, perhaps you might agree, when I confess that I spent the better part of a very happy afternoon, arranging squash.
Click here to print recipe for Winter Squash and Arugula Salad.



